Who I Am: Matt

Hey Everyone! 

It has been 14 months since I had the idea for TerrApparel, and with the first shipment of shirts right around the corner, I thought I would start a blog to tell you all about this last year, answer any questions we receive, and keep you all updated into the future. 

Circa 2000 with my Dad at Okemo Mountain in Ludlow, VT

Circa 2000 with my Dad at Okemo Mountain in Ludlow, VT

My name is Matt Hawthorne and I am a 19 year old outdoor enthusiast from New England. I grew up skiing and hiking in the Green Mountains, fishing in Florida and Rhode Island, and sunfish sailing and mountain biking during my many summers at Camp Woodstock in Woodstock, CT. It was through all of these experiences that I developed a deep love for our planet. Nothing makes me feel more at home or have more respect for living on this earth than when I hike to the top of a mountain and the only thanks I get is 50 mile per hour winds whipping me in the face.

To do all of these activities, I always wear synthetic clothing. Synthetic clothing was developed in order for humans to perform better in more extreme climates. It wicks away sweat so that people don't die from sweat-induced hypothermia. Synthetic clothing is why millions of people go skiing each weekend in the U.S. rather than just a brave few. It has brought a new level of accessibility to recreational sports and I couldn't be luckier to be a beneficiary of that. 

The problem is, we use a lot of synthetic clothing. The fact is, waterproof jackets with DWR's do not stay waterproof forever, wicking performance shirts don't perform well forever, and we eventually have to throw them out. Just this past summer, I bought a new rain jacket and after one overnight hike with constant rain, it was ineffective. I can't even wear it to class without it soaking through. 

If you have to wear clothing that is synthetic in order to protect you from the environment, please do so. But, why, as an enthusiast of the outdoors and lover of our planet, would you wear a synthetic garment that doesn't protect these same environments?

I started TerrApparel to answer that question. The sustainable clothing industry is growing rapidly. But a lot of the larger companies are not able to take advantage of it. At TerrApparel, the only question we ask is, how does this product affect our planet? The only products you will see with our logo on it have answered that question with a resoundingly positive answer. If you are interested in learning how, you can find our sustainability initiatives here.

Thank you for reading, and, if you have any questions, simply call me at (860) 558-1663 or email me at matt@terrapparel.co

-Matt Hawthorne

Co-Founder and CEO